Joma, a leading brand in sports footwear and equipment, has once again created the official shoes for the Movistar Madrid Half Marathon, one of Spain’s most important races, which breaks participation records every year. This exclusive model, specifically designed for the prestigious event, incorporates the latest technology, including a carbon plate that promises to maximize runners' efficiency and speed.

The R-1000 shoes, designed to provide the best experience for runners of all levels, feature the latest innovations in sports technology. This model includes a carbon plate that optimizes running efficiency, offering superior energy return and a smoother stride transition. It also boasts a high-energy return midsole and enhanced cushioning thanks to FLY REACTIVE technology.

With these shoes, runners will take on a new, more central and monumental route on April 6. In fact, this year, a record-breaking 24,000 runners are expected to participate, enjoying Madrid’s most iconic landmarks while completing the 21.097-kilometer race in the exclusive R-1000 Movistar Madrid Half Marathon shoes.

New Design with a Tribute to Madrid

The special edition footwear for 2025 blends the official colors of the Movistar Madrid Half Marathon with iconic details of the city. On the sleek white upper, the silhouette of the famous bear and strawberry tree has been added, matching the official event shirt. The signature blue of the race is incorporated into the midsole, with "Madrid" inscribed on it. Additionally, the outsole features a magenta color to add a vibrant touch and break away from the race’s traditional color scheme.

Advanced Technology for Maximum Performance

In terms of technical features, the high-end R-1000 shoes have a more flexible and lower-density carbon plate, ideal for experienced runners looking to improve their performance without sacrificing comfort. Their less aggressive and more stable design makes them a perfect choice for both training and competition. Combined with FLY REACTIVE technology, they achieve superior responsiveness while effectively absorbing impact.

The upper is made of technical mesh, offering lightweight breathability. The VTS ventilation system regulates foot temperature, keeping it stable. Additionally, the JOMA SPORTECH heat-sealed adjustment system is strategically placed in areas requiring extra support. The outsole is made of high-quality DURABILITY rubber, providing excellent resistance to abrasion on asphalt.